Thursday, 20 July 2017

Aura in the Air

Hey all! Warda and I attended *Aura Crafts Kiosk Store Launch* at Emporium Mall here in Lahore, their first ever physical store and we had a lovely time. Event was organized by Jb and Jaws and PR handled by Cartel PR.
Selfie Alert-Team B.Sheikh with Team Aura Crafts

Bushra with Team Aura Craft

What is Aura Crafts?

Its a 100 percent Organic Skin and Hair Care company. The brand started from the owner's kitchen 6 years ago. The family is a strong advocate of DIY (Do it yourself) theory and experimenting new techniques. Whats beautiful about their brand is that whatever new product they are trying or coming up with, they test it on their family and friends hence supporting the concept of cruelty-free products and taking in consideration the opinions of their support system.
Sister Duo

We spoke with the owners, Saweela Khan(mother)and Fatima Khan (daughter). Loved how excited Fatima was in explaining about their brand. A lot of product knowledge has gone in to the brand and it shows.
Bushra trying out body butter

These paraben-free products are 100% Natural, safe to use and non-toxic. They have over 40 products namely soapsbody butterbody washlip balmsshampoosscrubs (which are 99.8% natural as they contain potassium sorbate, a preservative to keep the product from spoiling) etc. Some of the oils used such as Argan and Almond Oil are pressed and cold pressed in their own processing unit located at Multan road, Lahore and some are imported from different countries.

Scrub made from  Neem tree leaves, handpicked from their own garden

Saweela Khan showing 

Shampoos and Lip Balms display
Aura Crafts is a team of 15 hardworking people. Their whole setup all about minimalism, from the packaging to Kiosk which by the way has been designed by Ghayyoor Obaid of Goarchitects 
(Fatima's Husband).

Warda with Team Aura Crafts

Body Wash display

Did you know that Aura Crafts has created the much needed mosquito repellent balm by the name Repello. Here is how it came into existence. Fatima contracted Dengue Virus and was against to using all these medicated potions. Once she recovered, she asked her father who BTW is a Pharmaceutical Professional to come up with a product which would protect one from getting dengue and repel these mosquitoes away. That's just great isn't it!
Mosquito Repellent

We received a beautiful giveaway from Aura Crafts. 6 circular bars of scented soaps; Lemon, Lavender and Peppermint. Very strong smell but not unpleasant. Currently using  lemon soap bar. Very refreshing and smells amazing. Have been using since a couple of days and so far not harsh on the skin at all. At the event we purchased their newly introduced Paradise Aloe Vera and Apple Body Wash. Will be sampling their Charcoal, Almond, Goat Milk and Oat Meal soaps. 


Have to mention this. Know that everyone has different skin types. What might work for us might not work for you and vice versa. You can find Aura Crafts on Facebook and Instagram.

That's it for now. Hope you all enjoyed the Blogpost.

Till Next Time,
Team B.Sheikh.

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