|Willa Hafeez of BeautyBarPk with Bushra Sheikh of B.Sheikh|
BeautyBarPk owner,Willa Hafeez is the brain behind this online cosmetics store. Get to know a lil about this young entrepreneur in this one-on-one interview! Read on ladies!
20 Questions with Willa Hafeez
Q1. Initial Schooling?
O and A levels from Beacon House, Lahore ( in pure Sciences).
Q2. What did you major in?
In Mathematics from LUMS
(Our Mathematician is also a beauty buff at heart!)
After graduation I worked with Capital DHS International, 4 years straight i.e from 2012 to 2016
Q4. What made you start your website?
My Passion for Makeup.
Q5. How did you start your website?
I observed that though there were beauty brands in the market,there was no easy access to them online. I noticed loads of queries on different beauty forums coming in from different cities and realized a need for an online cosmetics store that could provide affordable cosmetics and an easy access to the females.
Q6. When did you launch Beautybarpk?
I launched Beautybarpk in August 2015.
Q7. How is the response so far?
The response has been GREAT!
Couple of things that we got from Beautybarpk.
|Flawless Resurrection 3-Rs 1600|
Q8. How many cities does Beautybarpk cater to?
I feel proud in saying that Beautybarpk caters to 94 cities nation wide, major chunk of orders coming from Lahore, Karachi, Islamabad and other areas such as Mirpur Khas, Faisalabad, Peshawar and Hyderabad.
Q9. How many brands are on board with BeautyBarPk?
BeautyBarPk has 40 brands on board.
|Snail Mask Sheet Skin Damage Care- Rs350|
Q10. Most preferred makeup brands of BeautyBarPk's clients?
Makeup Revolution , Wet n Wild, Colourpop and Essence Cosmetics
Q11. Your personal favorites?
Makeup Revolution Highlighters, Bobbi Brown Foundation Stick, Nars Dragon Girl Lipstick and Luscious Brow Designer.
|Colourpop Blotted Lip in Ice cube- Rs 1045|
Makeup revolution pro illuminate Highlighter, Essence Get Big Lashes and Super Fine Liners which are the pen liners by Essence Cosmetics are what people mostly order.
|Pro Clean Soft Cleansing Tissue|
Q13. Most Popular Lipshade and brands?
Color pop is the most favorite brand when it comes to lipsticks/lipglosses
Browns- bumble, beeper
Pinks- mars, donut, sollow
Berries- viper, bad habit
Also Catsuit- Matte Lip Colors
Q14. Which makeup product was Last Year's hyped product?
Contour kits both in powder and palette form were last season's crazy trend-
Q15. Most popular brand in terms of foundations?Foundations by Wet n Wild are the most popular.
|Retro Luxe Matte LipKit in Nobel-Rs 950|
Q16. Any new brands you have added to your website?
Recently I have launched Milani Cosmetics.
Q17. Right now the current trend is?
Current trend for Fall/ Winter are Peach, Burn't oranges, Deep Burgundy Eyes with Gold Liner.
Q18. What are your pet peeves?
When people don't blend their eye shadows. Very up in the face makeup. Blush should be applied on top of the cheeks not the entire cheek. Same for the highlighting. It should not be applied liberally, only the highest points of the face, shoulder and collar bones. Also women generally are not aware of the skills and techniques. Not only this but Instagram Makeup and Daily makeup are not the same thing!
|Essence Instant Matte Makeup Setting Spray-Rs 510|
Q19. What is the minimum amount of order that you get?
Average order value is 2500.
Q20. What is in your Makeup Pouch?
Colourpop Creeper, NYX Soft Matte Lip Cream in Ibiza.
Currently Willa has a total of two employees and 2 interns. We wish her more success and we hope that Beautybarpk grows stronger with time! All the best girl!
Willa's parting shot:
"Not everyone is a makeup artist and one goes through a proper learning period."
Hope you all enjoyed this Q&A as much as we did conducting it! Can't wait to try the goodies!!
Till next time,
Visit our Facebook Page for more updates: https://www.facebook.com/Bushra.Sheikh.86/